Showcasing Your Trade Services
As a small business owner offering trade services, it's essential to prioritize and showcase your top service to maximize visibility and attract potential clients effectively. In this guide, we'll delve into strategies for identifying your core services, optimizing your website, and strategically focusing your business to stand out in a competitive market.
Identifying and Prioritising Your Core Services
Begin by identifying your core services—the ones that generate the most revenue, have the highest demand or are your speciality. These are the services that set your business apart and are crucial for attracting your target audience.
Remember that less is more, so focus on highlighting a select few services rather than overwhelming potential clients with too many options.
To illustrate this point, consider a study conducted using two tables selling the same jam. The first table had numerous options, while the second only offered a few. Interestingly, the table with fewer jams sold more. This highlights the power of presenting fewer services to customers, making decision-making easier for them.
Here's a pro tip!
Begin your list with the service you love the most.
By starting with what brings you joy, you'll naturally excel in that area. Then, add services that are both significant to you and profitable. Don't overthink it; just jot down your thoughts. You can always revise this list later to align more closely with profit-driven objectives.
Website Optimisation and Content Creation
Your website serves as your online storefront, emphasising the importance of showcasing your core services prominently.
Organising your services by order of importance, prioritising those that are both highly profitable and in high demand by customers, ensures that your homepage or services page presents your core offering front and centre. This approach not only enhances clarity for website visitors but also increases your likelihood of ranking higher in relevant search engine results.
By focusing on a limited number of services, you can create more keyword-rich pages dedicated to your core offerings, thus improving your search engine optimization (SEO) and attracting more visitors.
To further enhance your chances of being found for specific services, consider creating individual service pages. However, it's crucial to ensure that each page is unique.
To overcome this challenge, consider basing each page on a testimonial from a specific job you've completed.
Explain the customer's initial problem, detail the process you took to solve it, and highlight the end results you achieved for your client. This approach enables you to create unique, detailed descriptions, incorporate different images, and leverage testimonials that showcase your expertise, thereby building trust with potential clients.
Each page naturally includes relevant keywords and phrases throughout its content, thereby improving your visibility on search engine results pages (SERPs) when potential customers search for solutions your page addresses.
Strategic Focus: Elevating Your Trade Business
In your location's competitive market, standing out is essential for success. It's tempting to offer a wide array of services to attract a broad audience, but focusing on a single core service can be the key to unlocking your business's full potential.
By honing in on your speciality, you position yourself as an expert in your field. You become the go-to provider for that particular service, instilling confidence in potential customers and setting yourself apart from the competition.
But why focus on just one service, you might ask? Well, simplifying your offer not only makes it easier to sell and promote but also allows you to speak directly to a specific audience—the ones who are most likely to need and appreciate what you have to offer.
By showcasing your expertise in a specific area, you not only save time and resources but also create a more compelling message that resonates with your ideal customers. This strategic approach lays the foundation for long-term growth and success, setting you on the path to becoming a leader in your industry.
Conclusion: Empowering Your Trade Business for Success
To sum it up, by highlighting your main services in a smart way, you can make it easier for people to find you online, attract the right customers, and set your business up for success in the long run. Remember, it's better to do a few things really well than to do a lot of things just okay.
Make sure your website shows up when people search online, and find ways to stand out in a crowded market by focusing on what makes you special. With a good grasp of what you're good at and who you're trying to reach, you can get the word out about your trade services and watch your business grow.
Start by listing your top services and thinking about how you can showcase them better on your website. Then, consider how you can reach out to your ideal customers in a way that speaks directly to them.
With a little strategic thinking and effort, you can make a big impact on your business's success.
